The Mocha Club Blog

Here’s a little history lesson for ya…

where did “Earth Day” originate?

The first “Earth Day” occurred on September 20, 1969 when Wisconsin U.S. Senator Gaylord Nelson announced the need for a “nationwide teach-in day” on the environment. The senator’s goal was for a grassroots outcry about environmental issues. Before Senator Nelson could say “global warming”, the grassroots activities expanded beyond the capacity of Senator Nelson’s office staff and it became clear that the Earth Day vision was now a full-blown movement.

Forty years after the first Earth Day, the world is in greater peril than ever.

While climate change is the greatest challenge of our time, it also presents the greatest opportunity – an unprecedented opportunity to build a healthy, prosperous, clean energy economy now and for the future.

Join Mocha Club as we seize this opportunity and take a step in the right direction towards a cleaner environment.

Each year, there are over 38 billion water bottles being sent to landfills. Those wasted water bottles could take up to 1,000 years to biodegrade. In order to help the environment and promote clean water, we have launched our latest product; the “Start the Ripple Effect” stainless steel water bottle. By purchasing this water bottle, you can provide clean water for 15 Africans as well as reduce the amount of water bottle waste and environmental damage. Keep in mind that refilling your water bottle from the tap requires no expenditure of energy, and zero waste of resources.

So partner with us on Earth Day by continuing THE RIPPLE EFFECT and keeping the vision that Senator Nelson started over 40 years ago.

Start the ripple effect.

When thinking about water, we often take for granted just how large a role it plays in our lives. We drink it, cook with it, shower with it, and wash our hands with it. But these are only a few of its common uses. What about doing your dishes? Or laundry? Or brushing your teeth? Or even flushing the toilet? Can you imagine how much water we use in the normal functioning of our daily lives?

Now consider this: the amount of water used in one flush of a toilet is the same amount as an average person in Africa uses all day for washing, cleaning, cooking, and drinking.

In fact, 311 million Africans lack access to clean drinking water. That’s roughly 45% of the population. Some of you might be thinking this is because there is no water in Africa, but this couldn’t be further from the truth. Only 4% of the total renewable water available in Africa is used yearly due to a lack of wells, pumps, reservoirs, and other irrigation systems.  Shocking statistic, isn’t it?

World Water Day…

World Water Day grew out of a resolution adopted by the United Nations General Assembly in 1992 and is designed to highlight relevant issues pertaining to water including current challenges and global situations. The theme for 2010, “Clean Water for a Healthy World”, hopes to improve the global awareness of water quality and lower the total number of people who rely on unsafe sources of drinking-water, which now stands at 1.1 billion.

Today, March 22nd, is World Water Day, and in honor of this day, we want to do more to help provide clean water to Africa…introducing our “Start the Ripple Effect” stainless-steel water bottle!

Buy the water bottle for $20
and help give 15 Africans clean water.

OR

Join Mocha Club and get the water bottle free!

When you buy a water bottle, 15 Africans get clean water. That means fewer women in Africa will have to walk six kilometers to collect water. And because of this, they won’t be carrying the 44 pounds of water that they normally carry on their heads that whole way. Think of what they could do with all the time and energy saved.

That’s not the bottle’s whole impact, though. Now, you can use your “Ripple Effect” water bottle instead of having to buy bottled water. You save money, and fewer plastic bottles end up in landfills, where they can take 1000 years to decompose.  By refilling your water bottle from the tap, you save the energy and resources that otherwise would have been used to manufacture, ship, and dispose of plastic water bottles. With over 50 billion bottles of water being consumed yearly, that’s a lot of energy!

START THE RIPPLE EFFECT.

Mocha Club Interns (”Mochaterns”) here.  Just wanted to let you guys know that World Water Day is just around the corner, on March 22.  This is a day dedicated to bringing awareness to unsafe and inadequate water sources.  In honor of World Water Day, we have developed a new campaign for Mocha Club. You can join the Mochaterns as we investigate all things water by visiting mochaclub.org/ripple-effect.  Help us with our first task – solving this riddle:  What gives 15 Africans clean water, helps you reach your target weight, and has a silver lining? Reply with your answer on twitter with the hashtag #MCwater and keep an eye out for weekly water facts.

Start the Ripple Effect.